Times have changed, and the vast majority of people are focused on material things; a consumerist ideology has been created. It is not surprising that within it, they claim that the goal of any business is capital. This is why this book deserves credit for coming from the world of business and proposing as its objective the primacy of the person, emphasizing real concern for others, and the importance of mutual care within any institution. In this way, a culture of full commitment from each of the members is created.
It tells an interesting story aimed at finding the necessary elements for everyone to be enthusiastic about their work, contribute their best, and have the energy needed to carry out their tasks. The style is clear, easy to understand, entertaining, and engaging. It includes ideas, principles, and strategies that come from the author's experience of over 40 years. It offers indicators of whether or not there is commitment. When it exists, productivity immediately improves. I believe that everything presented can be applied, with adjustments where necessary, not only to businesses but also to all kinds of organizations, including non-profit associations, NGOs, and generally any field where teamwork is involved. Highly recommended.