The objective of the book is to show that excellence—giving the best of oneself—is the path to achieving the best results. It is achieved by doing things well every day without settling for just being good. With its characteristic style of narrating fictional stories, in this case, it teaches how any organization can cultivate daily habits in each of its members to produce extraordinary results; behind it, there is precision, accuracy, and consistency.
CEO Blake Brown has embarked on a journey to help his team stand out through execution and has learned valuable lessons from his son's American football coach. This business fable is based on years of research conducted by a team led by Stanford University. Interviews have been conducted with leaders and employees of renowned international organizations such as the U.S. Navy SEALs, Apple, Southwest Airlines, the Mayo Clinic, and Cirque du Soleil. What they learned was tested in more than 70 companies with around 5,000 employees.
The style is clear, simple, and concise. The essence of the book is to unlock the untapped potential of all employees, create a strong competitive advantage, and win—not just on game day, but every day. An essential element is the belief that everyone must win, not just some, and certainly not just one member of the team. This is the author's ninth book, with more than a million copies published in over 25 languages. Highly recommended not only for the business world but for any work group.