Made to Stick, Why Some Ideas Survive and Others Die

[Made to Stick, Why Some Ideas Survive and Others Die]
Moral assessment: 
Type: Thought
Nothing inappropriate.
Requires prior general knowledge of the subject.
Readers with knowledgeable about the subject matter.
Contains doctrinal errors of some importance.
Whilst not being explicitly against the faith, the general approach or its main points are ambiguous or opposed to the Church’s teachings.
Incompatible with Catholic doctrine.

The authors of the book want to put across that in order for a listener to remember an idea this idea should be presented in such a way that its retention should be taken into account. They propose a strategy based on telling unexpected specific and believable stories which also have an emotional component. They give many real life examples.

D.S. (Neederlands, 2016)