The author proposes to entrepreneurs and even on a personal level to have an infinite game mentality in which we cannot choose the rules of the game, but we can choose how we want to play. The one who plays with an infinite mentality is the one who has a just cause, something that gives meaning to everything that happens to him. It is very attractive to have an open vision of reality that leads to stimulate creativity in order to stay in the game. Using cases of world-renowned companies, he exemplifies the main aspects of this infinite mentality.
Author: Paola Gutiérrez Penagos, México, 2021